Pricing | Hanging Rock Digital

-37.3631, 144.5264 / ELEV 580M

Pricing

The price is the page. Bring theirs.

Fixed numbers below. If someone else sent you a quote, send it here. We match it or we beat it. Two-grand template jobs are a different product.

Hanging Rock at dusk, a long-lens view of the monolith.

TIER 01

The Outcrop

A custom site for a business that already knows what it wants to say.

$5,500

Fixed. Live in 3 weeks.

Up to 6 pages, custom designed
Copy shaped from your existing content
Sub-one-second load, mobile first
Google Business Profile setup
Local SEO foundations, schema, sitemap, Search Console
Two rounds of changes

Start with this

TIER 02 / HERO

The Summit

More pages, copy written from scratch, and the local pages that actually rank.

$8,500

The one most people pick. Live in 4 weeks.

Everything in The Outcrop
Up to 14 pages
Dedicated town and service-area pages
Copy written from scratch after a 90-minute interview
Half-day photography, or direction for your photographer
Booking or quote flow to your inbox and calendar
3 months of rank tracking, one-page monthly report

Start with this

TIER 03

The Whole Rock

Ecommerce, bookings, memberships, or anything a template cannot hold.

$12,500+

Scoped after discovery. Timed after a paid discovery.

Shopify or a custom build
Paid discovery at $1,500, credited to the project
Functionality scoped before a line is drawn
You still own the lot

Start with this

-37.3697, 144.5872 / ELEV 718M

Care

The Watch

Hosting, monitoring, unlimited small changes, monthly performance check. We fix things before you notice. Cancel anytime.

Recurring. Cancel anytime.

$290/month

Sold on every job. Leave when you like.

-37.4900, 144.5880 / ELEV 385M

Compare

What sits in each tier.

Spec	The Outcrop	The Summit	The Whole Rock
Pages	Up to 6	Up to 14	What the work needs
Copy	Shaped from yours	Written from scratch	Written from scratch
Town pages	No	Yes	If they earn their keep
Photography	Direction only	Half day, or we direct yours	Scoped
Booking or quote flow	Simple form	Wired to inbox and calendar	Custom
Rank tracking	Foundations only	3 months, one-page report	Scoped
Timeline	3 weeks	4 weeks	After discovery
Price	$5,500	$8,500	From $12,500

-37.3697, 144.5872 / ELEV 718M

In writing

Four things we will not wriggle out of.

We will beat a written quote.

Bring a real quote from anyone in the shire. We match it or we beat it. If theirs is a trap, we will say so before you pay.

Live in 21 days or we take $1,000 off.

If we are late we take a thousand dollars off. We have never taken a thousand dollars off.

Fixed price.

If we scoped it wrong, that is our problem, not your invoice.

You own everything.

Code, domain, hosting, content. Walk away whenever you like. Nobody does.

-37.4900, 144.5880 / ELEV 385M

Questions

Pricing for Macedon Ranges.

What is included in $5,500?: Up to six custom pages, copy shaped from what you already have, a fast mobile-first build, Google Business Profile setup, local SEO foundations, and two rounds of changes. Live in three weeks.
Why is The Summit $8,500?: More pages, copy written from scratch after a long interview, town and service-area pages, photography time, a booking or quote flow, and three months of rank tracking. It is the job most local businesses actually need.
What is the $1,500 discovery?: A paid scoping day for The Whole Rock. If you go ahead, it comes off the project total. If you do not, you keep the notes.
What does The Watch cover?: Hosting, monitoring, unlimited small changes, and a monthly performance check for $290 a month. Cancel anytime. No retainer you cannot leave.
What if the scope is wrong?: That is our problem, not your invoice. The price you agree is the price you pay.
Do you take a deposit?: Half to start, half when it is live. Card or transfer. We will put the details in the agreement, not in a surprise email.

-37.3950, 144.6100 / ELEV 432M

Start