A useful website timeline has more than a launch date. It sets out when the content is ready, what is being reviewed and who makes each decision.
Our published package schedules are three weeks for The Outcrop, four for The Summit and six for The Whole Rock. Confirm the start date, responsibilities and full timing terms in your agreement. Those schedules are not a promise that every project can start immediately.
Prepare the essentials
Start with the purpose of the website, the required pages and the main customer action. Gather brand files, usable photography, existing copy and access to the relevant accounts. Identify anything that needs to be created rather than supplied.
A clear content owner helps. It is easier to progress when one person can collect feedback and resolve conflicting requests.
Review in stages
Agree the structure before polishing the details. Review the key design direction before expanding it across every page. Check written content while there is still time to improve it.
Give feedback against the brief: is the service clear, does the content answer the right questions and is the next step easy? Consolidated feedback is more useful than several contradictory sets of edits.
Leave room for the launch checks
The final stage should include mobile layouts, links, forms, metadata and the handover. Where a site is replacing an existing one, agree how important old URLs will be handled.
Treat launch as the end of one stage, not the end of all responsibility. Decide who checks enquiries after go-live and who handles any issues. A clear plan is more useful than rushing a date with no support arranged.
Sources and further reading
Sources reviewed on 23 September 2026. Published offers may change.