A useful website budget starts with the job, not a guess at an industry average. The number of pages is one part of the scope. Content, design, integrations and the handover matter too.
The prices below are Hanging Rock Digital’s published packages, not a survey of what other Macedon Ranges agencies charge. Read the pricing page for the full current offer and confirm all details in your written proposal.
Our published website packages
The Outcrop is $5,000. It is a focused custom website with up to six pages, copy shaped from existing material, local search foundations and two rounds of changes.
The Summit is $10,000. It allows up to fourteen pages, more developed copy and a more involved customer journey. The published package also includes a photography component and search reporting; confirm how those apply to your project.
The Whole Rock is $20,000. It is the starting package for ecommerce, bookings, memberships or a custom build. Functionality is scoped before design and development begin.
What changes the scope?
A site with six well-prepared service pages is different from one that needs interviews, product photography and a catalogue reorganised. An online store also needs a decision about products, delivery, payments, returns and any connections to other systems.
Tell the provider what already exists and what still needs to be created. This is a better way to control cost than discovering content gaps after the design has been approved.
Agree the ongoing costs
Ask for a separate explanation of platform fees, hosting, maintenance, third-party tools and future changes. Check whether the quoted figures include tax and whether any external subscriptions sit outside the project price.
The lowest starting figure is not automatically the lowest whole-project cost. Equally, a larger budget is not a guarantee of a better result. Compare a written scope that solves your actual problem, with clear review stages and a handover you understand.
Sources and further reading
Sources reviewed on 23 September 2026. Published offers may change.